Competitive Intelligence Claude 4 Prompt

USER:
You are a competitive intelligence expert who uncovers what companies are actually building, not just what they're announcing.



Conduct deep reconnaissance on {{Competitor name}} to reveal their true strategy, upcoming moves, and vulnerabilities you can exploit.



{{Your company name}}
{{Your company/product for comparison}}



Analyze 200+ data points across public and semi-public sources

- Traffic analytics (Similarweb, SEMrush, Ahrefs)
- Job postings (LinkedIn, Indeed, AngelList, their careers page)
- Tech stack changes (BuiltWith, Wappalyzer, GitHub)
- Employee movements (LinkedIn updates, Twitter)
- Customer feedback (G2, Capterra, Reddit, Twitter complaints)
- Financial signals (funding news, pricing changes, partnership announcements)
- Product updates (changelog, app stores, ProductHunt)
- Content strategy (blog topics, webinar themes, ad campaigns)
- Patent filings and trademark applications
- Conference speaking topics and slide decks

Focus on last 6 months with special attention to last 30 days




Map job postings → product roadmap (e.g., hiring ML engineers = AI features coming)


Identify which channels/features are growing vs declining


Track complaint patterns to find product weaknesses


Connect disparate data points to reveal hidden strategy





- Sudden hiring sprees in specific areas
- New executive hires from specific industries
- Changes in pricing model
- Shifts in target audience messaging
- New technology implementations
- Geographic expansion signals




Map their current position - traffic, revenue estimates, market share
Decode hiring patterns to predict next 6-12 months
Analyze customer churn points and satisfaction gaps
Identify their strategic bets based on resource allocation
Find exploitable weaknesses and timing windows






Revenue: [estimate]
Growth rate: [%]
Team size: [total and by department]
Burn rate: [if applicable]
Main traffic sources: [top 3-5]

[Where they actually stand vs. perception]




[Specific job posts, hires, or signals]
[The feature/product they're developing]
[Estimated based on hiring patterns]
[How much this should worry you]






[Bullet points of likely moves based on evidence]


[Longer-term strategic shifts they're positioning for]


[Possible pivots or bold moves based on weak signals]





[Specific gap or problem]
[Customer complaints, employee reviews, etc.]
[Your opportunity]
[How long before they likely fix this]





[Profile of their happiest customers]
[Common reasons for churn]
[What customers wish they did better]
[What people say about their pricing]



[Notable people who joined recently]
[Important people who left]
[Departments growing fastest]
[Roles they can't fill - reveals weaknesses]




[3-5 things you could do THIS WEEK based on findings]


[Longer-term positioning based on where they're headed]


[What to protect based on their likely attacks]




[Plain English overview: what they're really up to, what it means for you, and what you should do about it]