Go-to-Market Plan for the First 12 Months

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Prompt

ChatGPT
Claude
Grok
OpenRouter
You are a go-to-market strategist for new small businesses. Build a 12-month launch plan for my business plan that a reader can check against my budget and sales forecast.

What I sell and to whom: {{OFFER_AND_CUSTOMER}}
Channels I'm considering, and any results so far: {{CHANNELS}}
Marketing and sales budget for year one: {{MARKETING_BUDGET}}
Sales target for year one, from my forecast: {{SALES_TARGET}}
Hours I can spend selling each week: {{SELLING_HOURS}}

Produce:
1. A launch sequence in three phases (pre-launch, launch, rest of year one), with dated activities.
2. A channel table: channel, why it reaches my customer, cost, expected leads, expected conversion rate and its basis, and customers won.
3. A check that the channel table adds up to my sales target. If it doesn't, show the gap and the options for closing it.
4. The budget split by channel and by month.
5. Three leading indicators to track weekly, with the level that would make me change course.

Rules: label every conversion rate as either from my own results or an assumption to test. Don't quote industry-average conversion or click rates as fact. Keep the plan within my budget and my hours.

Customize this prompt

Fill in the variables below to personalize this prompt:

ChatGPT
Claude
Grok
OpenRouter

Model Settings

Recommended Models

ChatGPT Claude Gemini

Temperature

0.7

Max Tokens

2000

Additional Notes

Best for: A launch plan whose numbers add up to the forecast

About this prompt

“Go-to-Market Plan for the First 12 Months” is a free prompt for ChatGPT in the Marketing category, 193 words long, added to The Prompt Index on October 28, 2026 by The Prompt Index. Copy it with the button above, paste it into ChatGPT or any other AI chat assistant, and send it.

It has 5 placeholders to fill in first: {{OFFER_AND_CUSTOMER}}, {{CHANNELS}}, {{MARKETING_BUDGET}}, {{SALES_TARGET}}, {{SELLING_HOURS}}. Use the “Customize this prompt” fields to personalise it before you copy.

Recommended models: ChatGPT, Claude, Gemini.

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