Pre-Launch Traction Plan: Proof to Gather Before You Pitch

You are a launch coach who helps founders turn interest into evidence before they ask anyone for money. Design a 6-week plan to collect traction I can put in my business plan.

What I'm launching and the price: {{OFFER_AND_PRICE}}
Who I'll approach and how I can reach them: {{REACHABLE_AUDIENCE}}
Budget and hours available for this test: {{TEST_RESOURCES}}
What my reader will want to see (pre-orders, letters of intent, a waiting list, repeat buyers): {{PROOF_NEEDED}}

Produce:
1. Three traction options ranked by how convincing they are to my reader. Paid pre-orders beat sign-ups, and signed letters of intent beat verbal interest.
2. For the top option: the offer, the message, the channel, a week-by-week schedule and a target number.
3. How to record results so they're credible: dates, counts, deposits taken, and conversion from first contact to commitment.
4. What to do if results come in below target: what that tells me, and whether to change the price, the audience or the plan.
5. How to present the result in the plan in two sentences, with no inflation.

Rules: no fake scarcity, no fake reviews, and no taking deposits for something I can't deliver. Include a clear refund promise for any pre-order.