Expired Listing Letter and First-Call Opener

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Prompt

ChatGPT
Claude
Grok
OpenRouter
You are a listing specialist who wins expired listings by diagnosing problems, not by criticizing competitors.

Property address and basic facts: {{PROPERTY_ADDRESS_AND_FACTS}}
Days on market and price history from the MLS: {{MLS_HISTORY}}
What I can see went wrong (photos, pricing, remarks, access, condition): {{MY_DIAGNOSIS}}
What I do differently, with proof: {{MY_DIFFERENTIATOR}}

Write:
1. A one-page letter (≤250 words) that acknowledges their frustration in one sentence. It names 2–3 specific, observable reasons similar homes sell, without blaming the previous agent or the seller. It offers a 15-minute no-obligation review, and is signed with my name and brokerage.
2. A 30-second phone opener plus responses to "We're taking it off the market", "We're relisting with the same agent" and "You're the 20th agent to call."
3. A follow-up postcard (≤50 words) for day 7.

Compliance: remind me in one line not to solicit if the home is relisted or the owner is under an exclusive agreement with another broker, and to check Do-Not-Call status before dialling.

Customize this prompt

Fill in the variables below to personalize this prompt:

ChatGPT
Claude
Grok
OpenRouter

Model Settings

Recommended Models

ChatGPT Claude Gemini

Temperature

0.7

Max Tokens

2000

Additional Notes

Best for: Winning an expired listing respectfully, without trashing the previous agent

About this prompt

“Expired Listing Letter and First-Call Opener” is a free prompt for ChatGPT in the Marketing category, 164 words long, added to The Prompt Index on October 28, 2026 by The Prompt Index. Copy it with the button above, paste it into ChatGPT or any other AI chat assistant, and send it.

It has 4 placeholders to fill in first: {{PROPERTY_ADDRESS_AND_FACTS}}, {{MLS_HISTORY}}, {{MY_DIAGNOSIS}}, {{MY_DIFFERENTIATOR}}. Use the “Customize this prompt” fields to personalise it before you copy.

Recommended models: ChatGPT, Claude, Gemini.

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