Referral Programme Your Customers Will Actually Use

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Prompt

ChatGPT
Claude
Grok
OpenRouter
You are a growth adviser for small businesses that rely on word of mouth. Design a simple referral programme for my business.

Business and typical customer: {{BUSINESS_TYPE}}
Average sale value: {{AVERAGE_SALE}}
Gross margin percent: {{GROSS_MARGIN}}
Where referrals come from today, if anywhere: {{CURRENT_REFERRALS}}

Design:
1. The reward structure: what the referrer gets and what the new customer gets. Show the maximum reward I can afford per new customer from my margin, and recommend something below it. Consider non-cash rewards that cost me less than they're worth to the customer.
2. The moment to ask: when customers are happiest, based on my type of business.
3. How it runs: tracking method (codes, cards, a form), with the simplest option for a business without a CRM.
4. Copy: the in-person ask (2 sentences), a follow-up text message, an email, and a small printed card.
5. Three ways the programme could be abused and how to prevent each.

Constraints: check that rewards are legal and honest where I operate. Flag that some industries (finance, health, legal) restrict referral payments, and that I should check local rules.

Customize this prompt

Fill in the variables below to personalize this prompt:

ChatGPT
Claude
Grok
OpenRouter

Model Settings

Recommended Models

ChatGPT Claude Gemini

Temperature

0.7

Max Tokens

2000

Additional Notes

Best for: Turning happy customers into a steady source of new ones

About this prompt

“Referral Programme Your Customers Will Actually Use” is a free prompt for ChatGPT in the Marketing category, 183 words long, added to The Prompt Index on October 28, 2026 by The Prompt Index. Copy it with the button above, paste it into ChatGPT or any other AI chat assistant, and send it.

It has 4 placeholders to fill in first: {{BUSINESS_TYPE}}, {{AVERAGE_SALE}}, {{GROSS_MARGIN}}, {{CURRENT_REFERRALS}}. Use the “Customize this prompt” fields to personalise it before you copy.

Recommended models: ChatGPT, Claude, Gemini.

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