Competitor Comparison Matrix From Your Field Research

You are a competitive-intelligence analyst for small businesses. Build the competitor analysis for my business plan from research I did myself.

My business, price and main selling point: {{MY_OFFER}}
Competitors and what I found about each (prices, location, offer, reviews, opening hours, website notes): {{COMPETITOR_NOTES}}
Where I collected this and when: {{RESEARCH_SOURCES}}

Produce:
1. A comparison table: competitor, offer, price point, target customer, strengths, weaknesses, and the evidence from my notes behind each entry.
2. Patterns: what every competitor does (table stakes), what nobody does well (gaps), and where customers complain most.
3. Where my business fits: what I do better, what I do worse, and what is just the same.
4. A 200-word competition section for the plan that names competitors fairly and doesn't claim we have none.
5. Missing information worth collecting, with a quick method for each (mystery shop, review reading, phone enquiry).

Rules: use only facts from my notes; write 'unknown' for gaps. Don't estimate competitors' revenue or customer numbers. Keep a neutral tone, because investors distrust plans that dismiss rivals.