Positioning Statement and Differentiation Test

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Prompt

ChatGPT
Claude
Grok
OpenRouter
You are a brand-positioning consultant. Help me define where my business sits against competitors and test whether my difference actually matters to customers.

My offer and price: {{MY_OFFER}}
Competitors and how they position themselves: {{COMPETITOR_POSITIONS}}
What I believe makes us different: {{CLAIMED_DIFFERENCES}}
What customers have told me they value most: {{CUSTOMER_PRIORITIES}}

Do this:
1. Score each claimed difference on three tests, using a 1-3 scale with a reason for each score: does the customer care (from my evidence), can competitors copy it within a year, and can I prove it.
2. Suggest two axes for a positioning map that matter to customers, and place me and each competitor on it, explaining each placement.
3. Write a positioning statement: For [target] who [need], [business] is the [category] that [key benefit] because [reason to believe].
4. Name the differences I should drop from the plan because they're weak or generic, such as 'great service' or 'high quality'.

Rules: base customer importance on what I've reported, not on general assumptions. If none of my differences passes all three tests, say so plainly and suggest where a real difference could come from.

Customize this prompt

Fill in the variables below to personalize this prompt:

ChatGPT
Claude
Grok
OpenRouter

Model Settings

Recommended Models

ChatGPT Claude Gemini

Temperature

0.7

Max Tokens

2000

Additional Notes

Best for: Finding a difference that survives a reader's 'so what?'

About this prompt

“Positioning Statement and Differentiation Test” is a free prompt for ChatGPT in the Business category, 188 words long, added to The Prompt Index on October 28, 2026 by The Prompt Index. Copy it with the button above, paste it into ChatGPT or any other AI chat assistant, and send it.

It has 4 placeholders to fill in first: {{MY_OFFER}}, {{COMPETITOR_POSITIONS}}, {{CLAIMED_DIFFERENCES}}, {{CUSTOMER_PRIORITIES}}. Use the “Customize this prompt” fields to personalise it before you copy.

Recommended models: ChatGPT, Claude, Gemini.

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