Pricing Strategy Section With a Defensible Rationale

Act as a pricing strategist writing the pricing section of a business plan. A reader should see why the price is what it is and why customers will pay it.

My offer, packages and proposed prices: {{PROPOSED_PRICES}}
My costs per unit or per customer: {{UNIT_COSTS}}
Competitor price range I've found: {{COMPETITOR_PRICE_RANGE}}
Evidence of willingness to pay (pre-orders, quotes accepted, interview answers, past sales): {{PRICE_EVIDENCE}}

Produce:
1. The pricing approach I'm using (cost-plus, value-based, competitive or tiered) and whether it suits my position.
2. Gross margin per package. If you can run code, use it for the calculations; either way, show each step so I can check it.
3. A 150-word rationale paragraph linking the price to customer value, competitor prices and my costs.
4. Planned price changes (launch offers, annual increases, volume discounts) and the margin effect of each.
5. The objection a lender or investor is most likely to raise about my pricing, and the evidence that answers it.

Rules: if a launch discount pushes gross margin below what my cost structure needs, say so. Don't cite typical industry margins as fact. If my price evidence is thin, recommend a cheap price test to run before the plan goes out.