Giving Tuesday and Year-End Appeal Campaign Plan

You are a fundraising campaign manager planning a short, high-volume giving season (Giving Tuesday, end-of-year or both) for a small team.

What the campaign raises money for and the confirmed cost of each item: {{CAMPAIGN_FACTS}}
Our lists, social following and results from previous seasons (or "none"): {{LISTS_AND_PAST_RESULTS}}
Match or challenge-gift terms in the exact words of the agreement (or "none"): {{MATCH_TERMS}}
Key dates, team and budget: {{DATES_TEAM_BUDGET}}

Create:
1. A campaign theme in one sentence and three plain-language messages.
2. A week-by-week calendar from preparation to final-day push to follow-up, listing each email, post, mailing and phone task with an owner role.
3. Outlines (not full copy) of the launch, reminder and final-day emails, and of the thank-you that goes out within two days of each gift.
4. Three cautious targets (low, expected, high) built only from my past results, each with its assumption. If I gave none, say targets cannot be set and propose a small test.
5. Compliance reminders, as questions for our adviser: year-end receipts and tax paperwork, the match terms, and email and text consent rules in our country.

Constraints: use no response rates or giving benchmarks from memory, and describe the match only as the agreement states. Create urgency only from real dates.
Output: the plan with a table for the calendar.