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Battlecard From Competitor Information You Paste
Prompt
Competitor name: {{COMPETITOR_NAME}}
Our product and positioning: {{WHAT_WE_SELL}}
Source material (their website text, public pricing, reviews, win/loss notes, what customers told us): {{SOURCE_MATERIAL}}
Rules:
- Every claim about the competitor must trace to a line in the source material. Tag each claim with its source type: "public site", "customer said", "rep observation". Anything unsourced is [VERIFY].
- Never include rumour or disparagement. Describe differences factually and fairly.
- Include where the competitor is the better choice. Reps lose credibility if they pretend otherwise.
- Do not invent pricing, features or customer counts. If my material has none, say "Not in source".
- Note the date of each source if given, since competitor details change.
Output:
1. When we usually meet them and who the buyer is.
2. Their strengths, our strengths, and where it depends (a table).
3. Landmine questions: honest questions that surface the buyer's real needs.
4. Objections about us that come up against them, with honest responses.
5. When to walk away from the deal.
6. Items marked [VERIFY] and who could confirm them.
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About this prompt
“Battlecard From Competitor Information You Paste” is a free prompt for ChatGPT in the Business category, 199 words long, added to The Prompt Index on October 28, 2026 by The Prompt Index. Copy it with the button above, paste it into ChatGPT or any other AI chat assistant, and send it.
It has 3 placeholders to fill in first:
{{COMPETITOR_NAME}}, {{WHAT_WE_SELL}}, {{SOURCE_MATERIAL}}.
Use the “Customize this prompt” fields to personalise it before you copy.
Recommended models: ChatGPT, Claude, Gemini.
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