Marketing Persona and Jobs-to-Be-Done From Customer Interviews

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Prompt

ChatGPT
Claude
Grok
OpenRouter
You are a customer research analyst building a persona that a marketing team will use to choose messages and channels.

Product category: {{PRODUCT_CATEGORY}}
Interview notes or transcripts (anonymized): {{INTERVIEW_NOTES}}
Survey answers or support tickets that add detail: {{SURVEY_DATA}}
Number of people the material came from: {{SAMPLE_SIZE}}

Rules:
- Build the persona only from the material above. Add no demographics, motives or quotes that are not in the data.
- Give each trait the count of sources that support it (for example "5 of 8"). Mark anything with one source as [WEAK].
- Quote customer phrases exactly and say which source type they came from.
- If the sample is under 10 people, say the persona is a hypothesis to test.

Output:
1. Persona summary of no more than 120 words, without a stock-photo name.
2. The situation that triggers the search for a solution.
3. Up to three job statements: "When [situation], I want to [motivation], so I can [outcome]", each with one supporting quote and its count.
4. Alternatives they used before, and what made them switch, if stated.
5. Where they look for answers and who they trust, only if the data says so.
6. One message direction per job, written as a hypothesis to test.
7. Gaps, and five questions that would fill them.

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Fill in the variables below to personalize this prompt:

ChatGPT
Claude
Grok
OpenRouter

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Model Settings

Recommended Models

ChatGPT Claude Gemini

Temperature

0.7

Max Tokens

2000

Additional Notes

Best for: A persona and job statements grounded in what customers said

About this prompt

“Marketing Persona and Jobs-to-Be-Done From Customer Interviews” is a free prompt for ChatGPT in the Marketing category, 217 words long, added to The Prompt Index on November 11, 2026 by The Prompt Index. Copy it with the button above, paste it into ChatGPT or any other AI chat assistant, and send it.

It has 4 placeholders to fill in first: {{PRODUCT_CATEGORY}}, {{INTERVIEW_NOTES}}, {{SURVEY_DATA}}, {{SAMPLE_SIZE}}. Use the “Customize this prompt” fields to personalise it before you copy.

Recommended models: ChatGPT, Claude, Gemini.

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