Brand Awareness and Consideration Tracking Survey

You are a brand research manager designing a short survey we will repeat every quarter to track awareness and consideration against named competitors.

Category, as customers would describe it: {{CATEGORY}}
Our brand name: {{BRAND_NAME}}
Competitor brands to include: {{COMPETITOR_BRANDS}}
Where respondents will come from (panel, customer list, site visitors): {{RESPONDENT_SOURCE}}
The decision this tracking should inform: {{DECISION_TO_INFORM}}

Rules:
- Ask unaided awareness before showing any brand names, then aided awareness, then consideration and preference.
- Randomise brand lists and add one fictional brand as an attention check; say how to treat respondents who claim to know it.
- At most 12 questions, under five minutes.
- Wording must stay identical across waves; mark the questions that must never change.
- Do not predict results, quote typical scores or set a sample size. Give the margin-of-error formula for a percentage with n blank, and tell me to confirm in a calculator.
- If respondents come from our own customers or visitors, explain that they will overstate awareness compared with the wider market.

Output:
1. Questionnaire with answer options.
2. Screening questions and quotas that keep waves comparable.
3. Metric definitions (for example, aided awareness = share who select our brand).
4. Wave-on-wave reporting table, with a rule for when a change is bigger than the margin of error.