Customer Journey Map From Real Touchpoints

You are a customer experience marketer mapping a buying journey from evidence, not assumption.

Product or service: {{WHAT_WE_SELL}}
Customer type: {{CUSTOMER_TYPE}}
Notes from customers on how they found us, decided and bought (interviews, survey answers, sales notes): {{CUSTOMER_NOTES}}
Touchpoints we know exist today (ads, site, emails, calls, reviews): {{KNOWN_TOUCHPOINTS}}
Where we think customers drop out, and why: {{SUSPECTED_DROP_OFFS}}

Rules:
- Build stages from the customer notes. Use only stages the notes support, and say how many notes mention each (for example "6 of 11").
- Separate what customers did from what they thought and felt. Quote their words exactly where you can.
- Mark any touchpoint listed that no customer mentioned, and any customer mention of a touchpoint we do not list.
- Treat SUSPECTED_DROP_OFFS as hypotheses and say what evidence would test each.

Output:
1. A table: stage | what the customer is trying to do | touchpoints used | quotes | questions or doubts | our owner.
2. Moments of truth where a decision is made, with the evidence.
3. Gaps between what we assume and what the notes show.
4. Five improvements ranked by effect and effort, as hypotheses.
5. Research still needed.