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Google Search Campaign Structure and Negative Keyword Plan
Prompt
What we sell: {{WHAT_WE_SELL}}
Locations we serve: {{SERVICE_LOCATIONS}}
Daily budget: {{DAILY_BUDGET}}
Keyword ideas from our research or the Keyword Planner: {{KEYWORD_LIST}}
Conversion we will track: {{CONVERSION_GOAL}}
Rules:
- Group keywords by shared searcher intent, not by similar words. Keep ad groups tight enough that one ad message fits each.
- Do not promise search volumes, costs or clicks. State that I must take those from the Keyword Planner or my account.
- Mark which keywords look like research intent rather than buying intent, and suggest holding them back.
- Warn me if the daily budget looks too thin to learn from this many ad groups, and recommend fewer.
Output:
1. Campaign structure table: campaign | ad group | keywords | match type suggestion | intent (buy, compare, research) | ad message angle.
2. Starter negative keyword list in three groups: irrelevant, wrong intent, wrong location.
3. Conversion tracking checklist for the stated goal.
4. A weekly review routine for the first four weeks.
5. Signs the structure should be changed.
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About this prompt
“Google Search Campaign Structure and Negative Keyword Plan” is a free prompt for ChatGPT in the Marketing category, 182 words long, added to The Prompt Index on November 11, 2026 by The Prompt Index. Copy it with the button above, paste it into ChatGPT or any other AI chat assistant, and send it.
It has 5 placeholders to fill in first:
{{WHAT_WE_SELL}}, {{SERVICE_LOCATIONS}}, {{DAILY_BUDGET}}, {{KEYWORD_LIST}}, {{CONVERSION_GOAL}}.
Use the “Customize this prompt” fields to personalise it before you copy.
Recommended models: ChatGPT, Claude, Gemini.
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