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LinkedIn Sponsored Content Variants for a B2B Offer
Prompt
Offer (webinar, report, demo, trial): {{OFFER}}
Target job titles: {{TARGET_AUDIENCE}}
The business problem this audience has, in their words: {{AUDIENCE_PROBLEM}}
Evidence or credibility we can show: {{CREDIBILITY_PROOF}}
Character limits for intro text and headline (check LinkedIn's current ad specs for your format): {{CHARACTER_LIMITS}}
Rules:
- Write four variants with different openers: a question tied to the problem, a plain statement of the problem, a proof-led opener, an outcome-led opener.
- Speak to the reader's work situation. No flattery, no fake urgency, no "revolutionary" or "game-changing".
- Use only the credibility proof provided.
- Write the headline and call-to-action text separately from the intro text and respect the stated limits, showing character counts.
- If CHARACTER_LIMITS is blank, ask me for it before writing instead of assuming a limit. I take the limits from LinkedIn's live specs; you cannot check them.
- If the offer needs a form, note what the landing page should ask for and what to leave out.
Output:
1. A table: variant | intro text | headline | CTA | character counts.
2. Recommended targeting notes by seniority and company type, as questions to confirm in Campaign Manager.
3. Two tests to run first.
4. A short note on matching the landing page to the ad.
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About this prompt
“LinkedIn Sponsored Content Variants for a B2B Offer” is a free prompt for ChatGPT in the Marketing category, 220 words long, added to The Prompt Index on November 11, 2026 by The Prompt Index. Copy it with the button above, paste it into ChatGPT or any other AI chat assistant, and send it.
It has 5 placeholders to fill in first:
{{OFFER}}, {{TARGET_AUDIENCE}}, {{AUDIENCE_PROBLEM}}, {{CREDIBILITY_PROOF}}, {{CHARACTER_LIMITS}}.
Use the “Customize this prompt” fields to personalise it before you copy.
Recommended models: ChatGPT, Claude, Gemini.
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