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Search Terms Report Triage for Google Ads
Prompt
What we sell: {{WHAT_WE_SELL}}
Search terms data (term, clicks, cost, conversions, match type if shown): {{SEARCH_TERMS_DATA}}
Terms and meanings that are never relevant to us: {{IRRELEVANT_MEANINGS}}
Target cost per conversion, if we have one: {{TARGET_COST_PER_CONVERSION}}
Currency of the cost column: {{DATA_CURRENCY}}
Date range of the data: {{DATE_RANGE}}
Rules:
- Group terms into: add as negative, add as keyword, watch, and keep as is. Base each group on the numbers I pasted and the stated relevance rules.
- Do not recommend negating a term with conversions without saying why.
- Be careful with low-volume terms: with few clicks, say "not enough data" instead of judging.
- Calculate cost per conversion for any term you discuss and show the arithmetic.
- Do not guess search volume or competitor behavior.
Output:
1. Summary of wasted spend: total cost on terms with zero conversions, with the sum shown.
2. Table of suggested negatives: term | cost | reason | negative match type suggestion.
3. Table of terms to add as keywords: term | evidence.
4. Watch list with what number of further clicks would settle the question.
5. Patterns in the wasted spend that suggest a change to ad copy or targeting.
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About this prompt
“Search Terms Report Triage for Google Ads” is a free prompt for ChatGPT in the Marketing category, 217 words long, added to The Prompt Index on November 11, 2026 by The Prompt Index. Copy it with the button above, paste it into ChatGPT or any other AI chat assistant, and send it.
It has 6 placeholders to fill in first:
{{WHAT_WE_SELL}}, {{SEARCH_TERMS_DATA}}, {{IRRELEVANT_MEANINGS}}, {{TARGET_COST_PER_CONVERSION}}, {{DATA_CURRENCY}}, {{DATE_RANGE}}.
Use the “Customize this prompt” fields to personalise it before you copy.
Recommended models: ChatGPT, Claude, Gemini.
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