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Send Time and Frequency Test Design
Prompt
Current schedule and volume: {{CURRENT_SCHEDULE}}
Where my audience is located (time zones): {{AUDIENCE_PROFILE}}
Platform features for send-time or frequency control: {{PLATFORM_FEATURES}}
Metric I will judge by: {{PRIMARY_METRIC}}
Unsubscribe rate today: {{CURRENT_GUARDRAILS}}
Complaint rate today: {{CURRENT_COMPLAINT_RATE}}
Rules:
- Create two separate test designs, one for send time and one for frequency. Do not combine them.
- For each: hypothesis, control, challenger, assignment method, duration, primary metric, guardrail metrics and decision rule.
- Hold content constant between groups. If the content differs by send, explain why the comparison is invalid.
- For frequency tests, include a unsubscribe and complaint guardrail with a stop rule written as a proposal I set myself, and tell me to compare against my current rates.
- Tell me to check what my platform's send-time optimization actually does before trusting it.
- Warn about weekday, holiday and campaign-calendar effects that could confuse the results.
- Do not cite what the "best" time to send is.
Output: two test cards, a calendar of when each runs, and the single biggest confound in my setup.
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About this prompt
“Send Time and Frequency Test Design” is a free prompt for ChatGPT in the Marketing category, 189 words long, added to The Prompt Index on November 11, 2026 by The Prompt Index. Copy it with the button above, paste it into ChatGPT or any other AI chat assistant, and send it.
It has 6 placeholders to fill in first:
{{CURRENT_SCHEDULE}}, {{AUDIENCE_PROFILE}}, {{PLATFORM_FEATURES}}, {{PRIMARY_METRIC}}, {{CURRENT_GUARDRAILS}}, {{CURRENT_COMPLAINT_RATE}}.
Use the “Customize this prompt” fields to personalise it before you copy.
Recommended models: ChatGPT, Claude, Gemini.
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