In the pack: ChatGPT, Claude & Gemini Prompts for SEO Specialists
sponsored, ugc or nofollow: Pick the Link Attribute
Prompt
Site type and monetisation: {{SITE_TYPE}}
Situations to classify (one per line, each describing who placed the link, whether anything of value was exchanged, and where it appears):
{{LINK_SITUATIONS}}
Rules:
- For each situation choose one of: no attribute, rel="sponsored", rel="ugc", rel="nofollow", or "need more information". Give a one-sentence reason.
- Based on Google's guidance on qualifying outbound links: mark paid links and advertisements with sponsored; mark user-generated content such as comments and forum posts with ugc; use nofollow when neither applies and you do not want to be associated with the page or have Google crawl it from your site.
- Treat affiliate links, free products given in exchange for coverage, and sponsored posts as cases where value was exchanged. Say so, and tell me to check local advertising disclosure rules separately, because the attribute alone does not satisfy those.
- Do not claim any attribute changes my rankings.
Output:
1. A table: situation | attribute | reason | extra action (disclosure, contract clause, template change).
2. A summary of rules I can give to my content team in six bullets.
3. Questions where the situation was ambiguous.
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About this prompt
“sponsored, ugc or nofollow: Pick the Link Attribute” is a free prompt for ChatGPT in the Marketing category, 199 words long, added to The Prompt Index on November 11, 2026 by The Prompt Index. Copy it with the button above, paste it into ChatGPT or any other AI chat assistant, and send it.
It has 2 placeholders to fill in first:
{{SITE_TYPE}}, {{LINK_SITUATIONS}}.
Use the “Customize this prompt” fields to personalise it before you copy.
Recommended models: ChatGPT, Claude, Gemini.
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